Lakhs of rupees are being spent on sales promotional activities to attract the consumers in our country and also in other countries of the world. Our new CrystalGraphics Chart and Diagram Slides for PowerPoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. The major sales promotion advantages are briefly explained below: Getting New Customers for Existing Product: Every organization strives to acquire more customers for their existing products. Make an inquiry today for Sales Training in Delhi. Another added advantage is that device features can significantly shorten the time users take to initiate and perform an action and fundamentally … Advantage: Convey More Information. Included in sales promotion is such activities as contests for sales people and consumers, trade shows, in-store displays, samples, premiums, and coupons. There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. Sales promotion can prove useful for marketers in several ways. Measuring the effectiveness of sales promotion can be easy when compared to measuring the effectiveness of advertising and personal selling.. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more › Low unit cost However, the main pros and cons are generally the same as for other methods described above. You can convey more information with personal selling than with other forms of promotion, like advertising. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. When you fail to close the sale deal, it is very disheartening. You can change your ad preferences anytime. Some sales promotions are aimed at consumers. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. The real value of an item is market by a good sales promotions, as a result consumers think that they are receiving a genuine deal at that promotional sale. Many of you must be confused about promotion and sales promotion. To attract new customers and retain existing one. Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. What is Sales Promotion? “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Sales promotion has proved as a powerful tool for increasing sales volume. Advantages of Sales Promotion. - Here we will offer you the best recommendations to increase your eCommerce sales significantly and How to Boost Sales of Your eCommerce Store in 2021. Business Marketing Communications: Advertising and Sales Promotion, - 0 Chapter 15: Business Marketing Communications: Advertising and Sales Promotion PowerPoint by: Ray A. DeCormier, Ph.D. Central Connecticut State University, - Reaching out to new audiences, promotion of an event, and selling tickets just anywhere is possible with online ticketing systems.Log on: http://www.jumblebee.co.uk/. Consumer Promotion Tools: 1. - What is promotion? Title: Sales Promotion 1 Lecture 16. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Or use it to upload your own PowerPoint slides so you can share them with your teachers, class, students, bosses, employees, customers, potential investors or the world. Sales Promotion. 1. Everyone loves a bargain, right? Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box. This is because everyone loves to buy things for cheaper. It is also a very difficult task. Marketers often use this type of communication in the maturity stage of the product life cycle to spur renewed interest and to remind consumers of the product. Therefore, you have time to discuss the intricacies of your product. Customers may come to expect or anticipate further promotions . If you continue browsing the site, you agree to the use of cookies on this website. 03. BY The more targeted your campaigns, the more successful they are likely to be. - Approaches to Personal Selling. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Adverting and marketing costs money. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. And they’re ready for you to use in your PowerPoint presentations the moment you need them. Mihir Shah then took a leading step and started Yatharth Marketing Solutions- A customized product-based Sales training company. In, Women influence 81 of new auto purchases, and. After you enable Flash, refresh this page and the presentation should play. If so, share your PPT presentation slides online with PowerShow.com. Transactional Marketing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 24. Or use it to create really cool photo slideshows - with 2D and 3D transitions, animation, and your choice of music - that you can share with your Facebook friends or Google+ circles. These objectives are for both marketers and traders. It stimulates positive attitudes toward the product. - Setting the Promotional Budget Affordability Method Budget is set at a level that a company can afford Percentage-of-Sales Method Past or forecasted sales may be used, Advertising and Sales Promotion Management, - Advertising and Sales Promotion Management, Discuss the most common forms of consumer sales, List the most common forms of trade sales, More effective than other promotion in obtaining, View objections as requests for information, Investigate the objection with the customer, For its Florida and Texas dealerships, Asbury, 11 of the automotive sales force is female. SMART LEARNING WAY That's all free as well! ... New To Sales? Benefits Of Advertising. This type of marketing communication is highly effective at changing consumer response at the time of purchase. The sales team works very hard to build up the sales deal. Sales promotion is the process of persuading a potential customer to buy the product. Advertising is the most important tool in the marketing of products and services. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. You should do your research on the prospect and have all the figures and stats at your fingertips. This refers to products that have a certain lifespan, as well as things that do not. Sales promotion has a capability to complement and supplement the advertising functions of the marketing. Sales Promotion Prepared By: - Vivek Sharma Roll No. Sales promotions have a significant effect on the behaviour of consumers and trades people. • It is particularly effective in product trial and unplanned purchases. ADVERTISEMENTS: Top 5 Advantages of Advertising! You have to do justice to your sales team and close the sales deal. Interrelationship of Sales Promotion and Advertising: Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. Sales promotion acts as a bridge between advertising and personal selling. Companies all over the world universally accepted this fact. You can buy sales PowerPoint presentation templates one at a time from GraphicRiver. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. Many of them are also animated. PPT – Sales Promotion and Personal Selling PowerPoint presentation | free to download - id: 213351-ZDc1Z, The Adobe Flash plugin is needed to view this content. It offers following comparative advantages (merits): 1. “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. 10. 5. For best flats sales in Coimbatore - http://pristinemart.in/apartments-in-coimbatore, Introduction to Personal Selling and Direct Marketing. Disadvantages of sales promotion: Sales effect may only be short-term. 1. General Disadvantages of Marketing. To meet the challenge of competition. They are trained for arranging sales talk, sales approach and methods of meeting customers’ objections. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. The first disadvantage of marketing in general is the cost. To know in detail visit, https://www.yatharthmarketing.com/sales-training-in-delhi.html, How to Boost Sales of Your eCommerce Store in 2021. Looks like you’ve clipped this slide to already. Just like how you can’t drive from Marin … As any method of sales promotions, the rebate has its costs and benefits. It is a retail business network adopted by entrepreneurial companies to market products and services directly to consumers. For example, giving a rebate by a car manufacturer to the tune of 12,000/- for a limited period of time. - Bettie Carmack is a professional sales and marketing consultant who very well guided people in the field of sales and marketing. Specific Objectives. Sales promotion helps to remove the consumer’s dissatisfaction about a particular product and manufacturer. Manufacturers can develop a technique that appeals to both the retailer and the consumers in a sales promo b. The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. The importance of sales promotion has increased tremendously in the modern times. See our Privacy Policy and User Agreement for details. The most important advantage of marketing is therefore quite simply improving the businesses profits by boosting sales. Sales promotions are discounts such as coupons, sales and giveaways. Various Sales Promotion Methods and Their Advantages and Disadvantages - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. To know more visit, https://www.yatharthmarketing.com/sales-training-company.html, - Title: Advertising and Promotion Author: Nina McGuffin/Jim Bower Last modified by: rashad Created Date: 5/28/1995 4:36:04 PM Document presentation format, Why Storytelling Is Becoming The #1 Sales Skill To Master. As salespeople, you can increase your effectiveness by packaging available data into a familiar story narrative for selling. Sales Promotion Advantages. CrystalGraphics 3D Character Slides for PowerPoint, - CrystalGraphics 3D Character Slides for PowerPoint. 1. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. 4. Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more › Disadvantages of sales promotion. Here are more tactical sales presentation ideas to steal for your own use: Tactic #1: Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation. - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. Types of Sales promotion strategies. Sales Promotion. To know how you can convert every sale lead to a sales deal, here are a few steps you can follow. Sales Tips and Tricks – Close More Deals and Make Tons of Money in 2020, - Closing your sales deals is the final step in the selling process. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries Facilitates larger sales :- 19 The dealers get advantages of sales promotional techniques for increasing their sales. Contact Yatharth Marketing Solutions, India's Top Rated Sales Training Company, - You must have read multiple Sales training company’s stories. It gives extra incentive to the customer to make a purchase. Due to the diversity of the market, the importance of sales promotion has increased tremendously. While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. And that is the power of a narrative. It is a technique of sales promotion. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. SALES PROMOTIONOBJECTIVES: To increase brand awareness. The significant value of joint sales promotion activities : a. Sales promotion is the process of persuading a potential customer to buy the product. The Hard Sell. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or … Sales promotion is thus a part of promotion, and is restricted to direct inducements on a short-term basis given to consumers or trade so as to stimulate purchases of products and services. In this piece of writing, we open up the past, present, and future of direct selling business. The job of the organization is to extend incentives at the right time so that new customers are attracted to the existing products. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. 4. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. Marketing managers use sales promotions to stimulate buying and increase consumer interest in a product. • Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. Sales Promotion (con t) Trade Promotions Slotting Allowances Buying Allowances Trade Shows and Conventions Sales Incentives Consumer Sales ... - ... and caring about their problems, paying attention to details, and following ... How often do you share personal information about yourself with others. What is Sales Promotion? Boasting an impressive range of designs, they will support your presentations with inspiring background photos or videos that support your themes, set the right mood, enhance your credibility and inspire your audiences. As for the financial year 2013-2014, sales had started to become an enemy to all Corporate organizations. Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). And have all the figures and stats at your fingertips make an inquiry today for sales training company designed and... 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